Emma Wildbore-Hands
What inspired you to start VIDA? 

"I started VIDA at the age of 23, after noticing a glaringly huge gap in the market. VIDAs aim is to give businesses the opportunity to embrace Gen Z in every aspect. Almost every person that works with VIDA is a member of Gen Z, by working with VIDA, our clients are embracing Gen Z, fully. This is something I am very passionate about, I'm a believer that if businesses want to speak to our generation, work with Gen Z and you will see results."

What do you love about VIDA?

"I love that I've been able to create a platform to give young people the chance to speak their mind and tell brands exactly what they need to hear. I love that VIDA will bring life to brands that desperately need it, I've always had a passion for development and transformation. VIDA will do just that."

What do you look for in a brand?

"I look for Value, Identity, Directness and Authenticity (VIDA) in a brand. Without these 4 components, the brand simply doesn't translate to me. The VIDA acronym is my perfect (and unique) formula to capture your Gen Z audience."

If you had to talk about one thing for an hour, what would it be?

"If I'm being professional, I could talk about Gen Z for an hour. Let's be honest, it would probably be Beyoncé."

What is your favourite podcast? 

"I can't choose one! Jay Shetty; On Purpose or Steven Bartlett; The Diary Of A CEO"

TikTok or Instagram Reels?

"TikTok"

Why do you think Gen Z value remote work and freedom?

"We had valuable years taken away from our teenage years and twenties. We know what our values are and for a lot of Gen Z, that isn't sitting behind a desk all day. Working remotely means we can experience life at the same time as building a career."

What is something you hope Gen Z can change in our lifetime?

"So many things, but for me it would be, women's rights and the climate crisis"

Name one thing Gen Z does better

"Authenticity and having open conversations about subjects previous generations have been afraid to talk about."

LinkedIn

Emma Wildbore-Hands
Founder of VIDA
Izabella
What do you do?

"As a Social Media Manager, I help brands get their message out by creating shareable, engaging content that is easy to digest and has a strategy behind it."

What inspired you to specialise in your area?

"I'm creative and I can think from the perspective of the target audience. I know what Gen Z like to see and how they react to it."

What is the best part of your job?

"It never gets boring because it’s constantly changing."

If you had to talk about one thing for one hour solid, what would it be?

"The impact that social media can have on businesses or people’s life."

What is one surprising fact about you?

"I moved abroad at 19 without speaking the language."

TikTok or Instagram reels?

"TikTok"

What is your favourite podcast and movie?

"Alex Hormozi - The Game and movie: Legally Blonde - I find it inspiring, she kept going even when no one was believed in her"

What is one thing Gen Z does better?

"Not caring about what other people view as success we all have our own goals and move in our own space."

What is something you hope Gen Z can change in our lifetime?

"Our environment. I think it's one of our top concerns and we are super aware of the consequences."

Izabella
Social Media Manager
Cameron

What do you do?

"Videographer/ photographer for small and large businesses/ brands & individuals!"

What inspired you to specialise in your area?

"Creating change/ showing people things from my point of view creatively and being able to express myself in a way that I feel can be noticed. Having lacked with confidence in the past, a huge part of doing my job is that it makes it easier to hold conversations with people as it’s an “interesting” job to talk about!"

What do you look for in a brand?

"Energy, creativity, character"

What has been your favourite project you have worked on?

"Working on festivals and shooting with The Mansell collection on a motorbike advert!"

What is one surprising fact about you?

"I was a gymnast for 18 years representing parts of the UK, France and of course, Jersey"

If you had to talk about one thing for one hour solid, what would it be?

"Aspirations"

What is your favourite podcast?

"I don’t really listen to podcasts as much as I’d like but I’d probably go for Steven Bartlett"

What is the best TV series ever made?

"Prison Break for sure"

Instagram Reels or TikTok?

"Instagram Reels"

Do you think Jersey is Embracing Gen Z enough?

"Nope definitely not! Why do you think most young people leave Jersey!"

What is one thing Gen Z does better?

"Welcome new things into their lives without being too scared to try them!"

What is one thing you hope Gen Z can change in our lifetime?

"Prove that work can be fun and you can do what you love"

Are there any huge gaps that you think businesses are missing out on when marketing to Gen Z?

"Yes, taking a leap of faith to trust in Gen Z to create what is likely to be more engaging than old stuff!"

Cameron
Videographer
Christie

Watch this space.

Christie
Strategist and Designer
Lara
Lara is a micro-influencer signed to VIDA

For all collaborations, please see Lara's media kit here.

What do you do?

"I create content for brands and companies looking to level up, increase sales and widen their demographic. I strategise and manage their platforms, and keep their media fresh. I specialise in short form videos and user generated content."

What inspired you to specialise in your area?

"I have been interested in media since the era of making music videos on YouTube at 11 years old. Since then my passion developed into something that I’m lucky enough to call my career!"

What is the best part of your role?

"Always learning. Finding new methods of creation, editing, trends. There’s never a boring day!"

What do you love about VIDA?

"VIDA is the modern bridge between consumers and companies; understanding the vitality of gen z as customers."

What is your opinion of Gen Z?

"Game changers. Brilliant, switched on, and very neurodivergent (another subject I could talk about for an hour straight!)"

What is one thing Gen Z does better?

"TikTok trends."

Why do you think Gen Z value remote work and freedom?

"I think they’re breaking out of the typical 9-5 pattern. I hope this is the generation to realise that life is so much more than your job."

What is something you hope Gen Z can change in our lifetime?

"Hopefully they can figure out how to actually save the planet before it’s too late!"

Do you have any final thoughts about Gen Z?

"This is the first generation to grow up on social media. They will have consumed more information in their life than any other generation, somewhat involuntarily. I’m interested to see what happens in 20 years!"

What is one surprising fact about you?

"Frédéric Chopin was my No.2 most listened to artist on my 2022 Spotify Wrapped!!"

If you had to talk about one thing for one hour solid, what would you talk about?

"The Fermi Paradox (although each month it changes)"

What is your favourite podcast?

"Anything Goes with Emma Chamberlain!"

What is the best TV series ever made?

"Breaking Bad (I will die on this hill)"

Eating at a restaurant or getting take out?

"Restaurant"

Instagram Reels or TikTok?

"TikTok"

What is your opinion of emojis?

"Smash 🤌🤌"

Lara
Influencer, Content Creator and Strategist
Jaydon
What do you do?

"I'm a Graphic Designer specialising in branding and identity projects."

What inspired you to specialise in your area?

"I've always been curious about what makes brands tick, from the visuals all the way through to the tone of voice and messaging. Naturally I gravitated to those types of projects in my practice."

What is the best part of your job?

"Definitely the freedom to operate in a way that suits me and allows me to create my best work."

Where do you feel you excel and what can you offer VIDA?

"I feel I have a good grasp of design for companies at all stages in their business. From start-ups with literally just a name all the way through to household names with guidelines and hundreds of employees I can create work that will elevate their branding to the next level."

What do you love about VIDA?

"I love that VIDA is empowering Gen Z to work with companies that want to target their demographic. The best way to really reach our generation is to work with them hand in hand."

What do you look for in a brand?

"Clear messaging, authenticity, transparency and consistency. With those four principles I think you can create a brand that people can get behind."

What has your favourite project been in the past?

"Definitely working with AJ tracey to produce a livestream for his last album FLU GAME. I created all the assets for the livestream, promotional video and posters. It was great to be a part of an album launch with a really strong concept and carry that through to all the outputs."

What is one surprising fact about you?

"I used to be English Karate Champion as a teen."

If you had to talk about one thing for one hour solid, what would you talk about?

"Boxing or MMA for sure."

What is your favourite podcast?

"3 shots of tequila or Geek Giant Podcast"

What is the best TV series ever made?

"Better Call Saul"

Instagram Reels or TikTok?

"TikTok"

What is your opinion of emojis

"Future language of the Universe."

What is your favourite movie?

"Kill Bill: Volume 1"

What is your opinion of Gen Z?

"Gen Z are the future and will be one of the most studied generations in history."

What is one thing Gen Z does better?

"Memes."

Why do you think Gen Z value remote work and freedom?

"I think Gen Z are definitely questioning the traditional working values that previous generations really adhered too. It becoming more and more clear that Gen Z value experiences and will find alternative ways to be successful and achieve their goals."

What is something you hope Gen Z can change in our lifetime?

"Definitely the political system."

Do you have any final thoughts about Gen Z?

"I think there's still a ton of potential for Gen Z to change the world for the better. I hope brands tap into that potential rather than trying to exploit it for profits."

Jaydon
Graphic Designer
Jack
What do you do?

"I am a photographer focusing on sport and brand content creation."

What inspired you to specialise in your area?

"The difficulty of a constant changing environment keeps you on your toes and makes it interesting."

What do you look for in a brand?

"Brands that aren’t scared to try something different"

What is one thing Gen Z does better? 

"Bring fresh ideas unique to our age group, a fresh perspective"

Why do you think Gen z value remote work and freedom?

I think we have different goals to that of our parents and we want different things from life and remote work opens up flexibility

What is your favourite podcast?

"The fellas."

What is the best TV series ever made?

"Money Heist"

Eating in a restaurant or getting take out?

"Restaurant"

Intragram Reels or TikTok?

"Instagram Reels"

What is your oppinion of Emojis?

"Great for when I can’t think of a reply"

Jack
Photographer
Catherine Rose
What do you do?

"I am a copywriter specializing in blog posts, leadership content, video scripts, and podcast production."

What inspired you to specialise in your area?

"I've always gravitated toward psychology and research. Copywriting is the perfect blend of those topics. Through it, I can learn new topics, develop expertise in specific industries, and write persuasively—something I've thoroughly enjoyed since learning lawyers existed when I was nine."

What do you love about VIDA?

"Gen Z's buying power grows by the day. This generation is powerful, and VIDA knows that. VIDA embraces change and helps brands capitalize on it."

What do you look for in a brand?

"I look for a brand that is transparent about its business practices, sourcing, and the way it treats its employees. I look for a brand with a high-quality product and for a brand that isn't strictly "business professional." I like a brand that knows how to have fun."

What is one thing Gen Z does better?

"We value transparency. We call brands out when they engage in discriminative or abusive business practices. We are more open about our mental health struggles. We aren't afraid to challenge ideas or structures that are outdated and don't fit anymore."

What is something you hope Gen Z can change during our lifetime?

"I hope we change the stagnation around the world. That we can empower people to recognize the impact of their actions while still holding the biggest offenders of things like climate change accountable. Apps like TikTok have made it incredibly easy to rally behind causes, so I hope we learn how to harness the power of social media to make change."

Any final thoughts on Gen Z?

"We change industry rules without trying and can make or break a product in minutes, so brands should pay attention to us. We're a powerful group."

What is one surprising fact about you?

"My favorite food before I went vegan was escargot!"

What is your favourite podcast?

"My own! "perfect porridge" on Spotify and Apple podcasts. It's about navigating young adulthood and discovering what's "just right" for me."

What is the best TV series ever made?

"Teen Wolf. Hands down. That show is a masterpiece and had a death grip on 13-15-year-old me."

Catherine Rose
Copywriter and Content Creator
Becky
What do you do?

"I'm a Social media manager for TikTok and Instagram and a User Generated Content creator."

What is the best part of your job and what inspired you to specialise in your area?

"The flexibility to work from anywhere and work from my van! The wonderful clients I am able to work with inspire me."

What is something you bring to VIDA?

"I am on Instagram and TikTok a lot so pick up on trends early and different strategies to implement."

What do you love about VIDA?

"I love that it is a Gen Z business built in Jersey! Somewhere local(ish)!" (Becky is from Guernsey!!)

What has been your favourite project so far?

"Creating video content for a photographer. Being able to showcase his amazing photography was such a privilege."

What is a surprising fact about you?

"I live in a van!"

What is something you hope Gen Z can change in our lifetime?

"Patriarchy. Sexism should be dead by now."

What is your favourite TV show and podcast?

"Modern Family and Confident Collective (body positive podcast)."

What is something Gen Z does better?

"Putting themselves first. Less people pleasing."

Do you have ay final thoughts about Gen Z?

"I think we are resourceful, independent learners who value diversity and inclusive culture and I am proud to be Gen Z."

Becky
Social Media Manager and Content Creator
Libby
What do you do?

'I create content for brands/companies who want to diversify their marketing to connect with multi-generations. I produce authentic, short-form videos that connect the brand to the consumer via social media.'

What inspired you to specialise in your area?

'Content creation through social media gives me a creative outlet, while also using my strength of analytics. It's the best of both worlds!'

What is the best part of your job?

'The flexibility of defining your own work hours, where you work and how you work.'

What do you love about VIDA?

'VIDA is a groundbreaking company that speaks to the growth of the presence of Gen Z in society and the workplace. I think Jersey is behind in terms of new marketing strategies and needs to evolve in order to connect with new consumers.'

What do you look for in a brand?

'Something that's fresh, modern, slick and straight to the point. I always connect to authenticity and a brand that truly values its consumers.'

Do you think Jersey is embracing Gen Z enough?

'No. I think the island is rooted in a system that is behind the times, but there are a lot of good things happening which have started to push the boundaries and incorporate a wider demographic.'

What is your opinion of Gen Z?

'Switched on, flexible, diverse. Gen Z really do embody an identity of multifaceted skills.'

What is something that you hope Gen Z can change in our lifetime?

'Equal pay.'

What is one surprising fact about you?

'I have a first class degree in History!!'

If you had to talk about a subject for an hour solid, what would it be?

'Harry Potter of course..'

What is your favourite podcast?

'The Girls Bathroom or Anything Goes with Emma Chamberlain'

What is the best TV series ever made?

'Money Heist or Line of Duty - I can't decide!!'

TikTok or Reels?

'TikTok'

Eat at a restaurant or getting take out?

'Take out'

Libby
Content Creator and Strategist
If you are

An influencer - UGC creator - TikTok creator - An influencer - UGC creator - TikTok creator - An influencer - UGC creator

Content creator - TikTok Strategist - Content creator - TikTok Strategist - Content creator - TikTok Strategist

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Even if we haven’t listed your skill or talent, apply anyway! We are so excited to meet you and we have a space for everyone.

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